Lansing Housing Commision

Project Name: Communications and Branding Campaign

Dates: September 2022 to present

Goals: Raise awareness of the Lansing Housing Commission and generate positive community relations.

Outcomes: The City of Lansing has welcomed the new brand, promoting good will with City Council, Community groups, residents and local media. Earned media has pivoted from mostly negative coverage to positive stories focused on the benefits of available, affordable, quality housing in the city and greater Lansing region.