At Edge, we use a strategic mix of public relations tactics to channel carefully considered communication messages to target and engage audiences. We help build awareness, enhance your reputation and position your organization in the most positive light.
The Edge approach is customized for each of our clients – from multibillion dollar corporations and state departments to nonprofits and industry trade associations. Just as there is only one Michigan Saves, the nation’s first nonprofit green bank, Edge will develop plans that are as unique as your vision.
Our plans are built on a sustainable foundation of research, both qualitative and quantitative. We seek to understand firsthand the unique programs, successes and opportunities that define our clients. Edge will use existing data sets, surveying and focus groups to collect baseline intelligence to build communication strategies that inform, engage and excite stakeholders.
Following the research phase, Edge completes an environmental assessment to determine a client’s market position. The organization’s positioning statement is its proverbial stake in the ground, representing the organization, its attributes, challenges and opportunities. This serves as a roadmap for directing all future communications and public relations efforts.
A comprehensive plan also must understand important stakeholders (aka audiences) and how to communicate with them most effectively. Edge media experts constantly monitor media consumption behaviors so that client information is disseminated using the right media and right messages every time to reach targeted groups. Edge will create a multimedia strategy that delivers clear, consistent and professional information to grow awareness.
The Edge plan will include strategies for success and the tactics employed to achieve measurable results. Traditional, digital and grassroots tactics will provide clients with the keys necessary to educate, grow awareness and engage audiences to positive action.
Finally, Edge plans a comprehensive implementation schedule and corresponding resource allocation. Our clients are truly our partners. As a part of your team, we are available 24-7 for professional communications and public relations consultation throughout our partnership.
