City of Lansing Parking Services

Project Name: Rebranding and Extreme Parking Makeover

Dates: April 2018 to June 2021

Goals: Informing the residents of Lansing and visitors in a fun and positive manner of the parking services changes and construction.

Outcomes: Developed public relations and communication strategies, messaging, audience identification, event planning, logistics, social media and extensive creative design that included a rebrand of the logo, color palette, typography and identity package.