County Road Association of Michigan

Project Name: Event Collateral and Publication Design

Dates: 2014 to present

Goals: To provide elite event theme and collateral designs and support the association through quality publication layout and design.

Outcomes: Beginning in 2014, Edge has brought CRA’s visuals assets to a higher-standard year after year. With 97% of counties participating, CRA’s Highway Conference and Road Show experienced a 40% increase in attendance from 2016 to 2018 and continues to grow. Edge has been there through it all, designing sponsor solicitations, on-site booklets, infographics, maps, presentations, and more.

Edge also has been CRA’s go-to for their quarterly magazine for starting in 2017. Crossroads is distributed to all county members, associate members and more, and includes feature stories, case studies, standard articles, quality advertising and additional information from around the state.

Winner! 2022 Addy