Know the Weed Facts (ICHD)

Project Name: Know the Weed Facts Campaign

Dates: May 2019 to September 2021

Goals: Educate medical marijuana patients and others about safe storage.  Educate medical marijuana patients and others about the dangers of driving while under the influence of marijuana. Increase perception of risk for adolescent marijuana use.

Outcomes: Edge developed a campaign that was featured online via display and social media advertising, on television, in newspaper and radio reports when it launched. Both the Ingham County and Barry-Eaton County health departments have selected Edge as their agency partner for the continuation of this public education campaign. 

Winner! 

  • 2020 PACE Award
  • 2021 Addy Award
  • 2021 Healthcare Advertising Award
  • 2021 Aster Award
ICHD Know the Weed Facts artwork