Michigan Film Industry Association

Project Name: Association management

Background: Edge created and maintains this three-year-old trade association. In addition to administration, Edge manages all communications for MiFIA, including website content, social media, advocacy, member communications, fundraising and reporting.

Outcome: Edge has generated dozens of earned national and state media stories for the state’s film industry. As a result of advocacy and community strategies, the association is well positioned to successfully create a film incentive program in Michigan, one of only 10 states with such a program.